Visely was able to fulfill Evolution Slimming needs for customization driving an additional 8.3% in sales for complementary products. Customer engagement level grew by 206% leading to a stellar growth of 137% in conversion rate.
About
Evolution Slimming is a leading online retailer of health, fitness and weight management supplements selling to over 70 countries worldwide for more than 10 years. Their mission is to provide high quality nutritional supplements for everyone’s needs - helping people support their weight management goals in a natural, safe and easy way.
Challenge
Upgrading the ecommerce system was vital for keeping ahead of the latest technologies and trends. After replatform they were keen to try various product recommendation technologies to help boost upsells and cross sells as many of their products can be combined or complement each other in a synergistic way.
Why Visely
Visely easy setup and seamless integration, but at the same time flexibility and functional complexity offered if need be are what Evolution Slimming team values the most. Zero-configuration Multi Variate Testing takes care of changes in catalog, trends, and seasonality, so the team can focus on core business activities and leave the rest to Visely.
SOLUTION
- A custom “Trending Now” widget cross selling complementary products within a defined price range was added to the cart page to increase the AOV.
- Search result page was enhanced with Visely “Most Popular” widget to decrease the bounce rate and ensure a smooth navigation.
- Built-in, automatic, Multi Variate Testing experiments ensured that shown recommendations were always relevant. Sales as well as customer review badges were integrated into the widgets to reflect the currently running offers as well as help customers make a decision based on other customers’ feedback. Blog pages got a new sales channel through Visely “Trending Now” widget, converting readers into buyers.
RESULTS
- Through its automatic, rule based widget Visely increased complementary product sales by 8.3%.
- Customers who interact with Visely Product Recommendations convert by 137% better and have a 7.3% higher average order value than regular visitors.
- Visely widgets are guiding customers through the main sections of www.evolution-slimming.com, with a better exposure to the product catalog and 206% more product views per session.
- “Visely can do all of what we need for a fraction of the cost, and we started seeing purchases immediately” - Russell Nichols, Director of Ecommerce at Evolution Slimming Ltd.
